About 61 percent of Americans say they have gained weight during the Covid-19 blockade, says Alon Silberberg, CEO of Israeli UVTAL Health, whose first product, Rumble, aims to lose weight through software incentives.
The Rumble app tracks how many steps you take, transforming that data into virtual world-class convertibles, such as Israeli ReBar smoothie fruit juices, Steimatzky magazine bookstore, a pair of new shoes or a session. personal trainer.
Nearly one million Israelis have downloaded Rumble, the և 25-member company plans to launch three additional markets in North America by the end of 2021 20 by 2022.
The first և largest group of Rumble users is the general population. Second, one-third of Rumble’s total user base is corporate health programs for employees. Ramble works with about 70 Israeli corporations, including Intel, Mobileye, Israel Electric Corporation, and the Israeli Workers’ Union (which has about 800,000 members).
The third vertical is insurance companies, including HMOs, which can change policies or change premiums based on the client’s physical activity. UVTAL is partnering with Bituach Leumi (Israel Social Security Administration), Sheba Medical Center և Clalit, the country’s largest HMO.
Silberberg hopes to be his first American client in healthcare.
Motivation to move
Rumble is the name of the product, but UVTAL’s mission is broader, focusing on all “motivational digital platforms to help encourage positive behavior,” Silberberg told ISRAEL21c. “We are very deep in the areas of health and well-being.”
The name of the UVTAL program with Klaliti եբ Sheba is “Atid Bari” – a healthy future. Bituach Leumi uses Rumble with about 2,000 diabetic probiotic members.
For municipalities, Rumble helps bring customers back into the epidemic after making local purchases, not online. The city can create its own “health coins” to be redeemed at local businesses.
By turning patient data into practical insights (not to mention free chai lattes), Rumble customers can use “real-time data to make better decisions,” says Silberberg.
“We all expect a more proactive approach from our HMOs these days,” adds Silberberg. “In the old world, your insurance company was a passive thing in your life, charging you a monthly premium in the hope that nothing would happen. “Now the goal is to help us avoid the health problems we will see as long as our Western lifestyle continues.”
This lifestyle often involves going to work and sitting at a computer. (Or, at Covid’s age, entering another room և magnifying – even less physical activity).
By now, most people know that doing your 10,000 steps a day is healthy, but getting motivated is not always easy. Ramble asks. What if you were paid for your actions or your insurance company reduced your premium because it can see that you are training five times a week?
This is the future of personalized preventive medicine.
It’s also a big deal for an insurance company that pays 75% of its costs. “If we can reduce those demands, it will be very profitable for them,” said Silberberg.
An app that provides exercise is also good for customer retention. If Clalit has the app but does not have another HMO, you might want to consider changing the app twice.
The rumor is not only about health-based “bribes”. There is also a social stimulus.
“Families, schools, co-workers can form their own teams, they can compete against each other,” explains Silberberg. “You can see how your daily health is compared to others. For many of us, that’s a strong stimulus. “
Rumble works with in-house experts in social psychology and behavioral economics to create different messages for different users.
“The application is a learning system,” says Silberberg. “So you get a different set of messages than I do based on the number of times the app opens, the hours it takes to use it, the group activity, or the time it takes to buy certain products. goods “:
Someone doing solo can get the following message: If you do more than 200, you will be first in your group. ” And more can be suggested to anyone about the awards. “Another 20 steps և you will receive that $ 25 gift card.”
Rumble uses both artificial intelligence and machine learning to apply its personalization magic.
Rumble works with Apple և Android smartphones such as Garmin, FitBit, Xiaomi և Apple portable devices.
Getting Paid for Paid Exercises
Users either buy products through the Rumble app or get a discount code to submit to local stores. Businesses that use Rumble place it in their advertising budget ում pay a commission to UVTAL.
In that sense, Ramble competes with the marketing dollars that also go to Instagram, Facebook and TikTok, although Silberberg insists that Rumble “shows a better ROI for most of our customers.”
Corporate clients, such as HMOs և municipalities, pay a one-time set-up fee and then either a fixed monthly reserve or money based on the number of subscribers.
Silberberg founded Rumble when, after a long career, he left the Israeli armed forces. “In the army, just for breakfast, you need to walk two kilometers from your heavy weapon to your dining room. “Then you go to long trainings,” he recalls.
“After my release, I met the usual day in Israel when you get in your car at 6 in the morning. On the 30th, he sits on the road for 1.5 hours, then in the office for eight to nine hours before returning home for an hour and a half. route: Then you just fall dead on your couch. ”
Silberberg’s approach was initially personal. “If I do 10,000 steps for seven days in a row, I will buy a smoothie for myself,” he told himself. “Then I wanted to challenge myself even higher, so I promised to buy a new pair of shoes if I hit 15,000 degrees.”
Silberberg thought he was up to something, so he sent a request to 700 people in Facebook groups. He asked them. What will be your biggest motivation? “If your doctor says you’re going to die from not working. Or if you get paid to train. ”
UVTAL was founded in 2017 and is based in Rishon Lezion, a suburb of Tel Aviv. The unloading company had a small initial turnover հետո “very close to making a profit” after entering the Israeli market in 2018.
Part of the team:
Covid-19 led to the realization of the fragility of health, says Silberberg.
“People who have been infected with Covid and who have been healthy in the past seem to have done better than those who have been less healthy. The epidemic also raised awareness about the importance of feeling more than yourself when working from home. Competing with your teammates, you are still part of the team, no matter where you are. ”
The insurance sector also received an alert “because they realized they had to be prepared the next time they had to monitor patients remotely.” We are part of the whole telemedicine revolution. ”
The company is named after two of Silberberg’s good friends, Yuval Dagan and Tal Yifrach, who were killed during Operation Defensive Edge in Gaza in 2014. “They were the best guys I was honored to know,” says Silberberg. “I believe they would both live a great life. We wanted to create a company that did well in their name. ”
Click here to download Rumble