Better sleep. Lift your spirits. Reduce stress. Health միջոց There are many promises of health, but they are not kept true.

And you have to make a lot of money. In 2020, “health” (from beauty products to alternative medicine) increased $ 4.5 trillion industry, while more than: 84 billion people Used health or fitness programs.

This is where Mashable comes in. In our “Will it work?” In this column we will test the health միջոց health care products և talk to the specialists about their claims.

“These products are evolving so fast, there is so much excitement,” said Serife Tekin, a professor at the University of Texas at San Antonio who has studied the regulation of mental health supplements, but the policy is “not moving so fast.”

This is what allows health ընկեր healthcare companies to present their claims, do you have to believe them?

How are health և health care measures regulated?

You may get the impression that government bureaucrats are convinced that every health product has evidence to support its claims. It will be good. But there are none.

There are two federal government agencies responsible for regulating health արտադ health care products. Food and Drug Administration (FDA) և Federal Trade Commission (FTC)

For the most part, the FDA’s goal is to provide products that can affect a person’s health, safely որոշ, to some extent, effectively. The FTC’s task is to make sure that the advertising ավար marketing requirements are right after these products hit the market.

Only a small group of devices should keep their promises before companies can sell or advertise them. These are products that can physically harm a person if they do not work properly (like pacemakers).

FDA approval is not required for most health care products. It does not view “medical mobile applications” as medical devices (with a few narrow exceptions). And the health industry as a whole. From sleeping pills to stress management tools, the FDA says that’s not our problem.

Experts say that the FTC is very good at lying to advertisers. However, it chooses its targets carefully. Like the FDA, it focuses on the potential harm of fake advertising. For example, will the product cost someone a few dollars? Or will it make someone sick? Does it make vague claims that a sensible person can learn to take with a grain of salt? Or does it require something big and unique to prevent cancer without entry?

But the FTC has to judge many health products. And so shadow companies continue to grow. The reactive nature of the FTC, as well as the fact that some types of damage are difficult to quantify, allow bad products to slip through the cracks.

Too much for Big Tech

Photos and text in Instagram ads or Amazon product descriptions could have a lot your decision to buy a product.

Google:, Apple, և: Amazon: have a policy that prohibits companies from making misleading claims in advertising. Facebook: (which owns Instagram) There are even special guidelines for health requirements. And Apple says that carefully studies health programs with the potential to cause physical harm.

Still, advertisements and lists of shadow diet products and shadow products go beyond those guarantees. Like the FTC, technology companies’ reactive measures are not good enough to stop every fraudulent health product.

What is in the brand?

Instagram ads do not always show the companies behind the brands. This makes it difficult for businesses to be accountable.

“Most companies run the police themselves because they are long-term players who want to make double purchases,” said Anita Rao, an associate professor of marketing at the University of Chicago’s Boot School of Business, who studied FTC. “On the contrary, there are some companies that just want to exist within a month. Just make as much money as you can, say you’re curing the coronavirus, պարզապես then just get off the market. “They are short-term players.”

Because companies can go viral and make big money on a single product, they do not need to focus on stupid things like “trust” or “reputation.” And it is easy to write false reviews to stifle negative feedback.

Rethinking damage

The idea of ​​”harm prevention” informs regulatory guidelines և advertising policy. But often that just means physical harm.

If the user is trying to reduce their anxiety or drink less, using a non-working program can be very frustrating. And some supplements can promote unhealthy weight loss ideas. These are, of course, “harmful” consequences, but they are often not regulated.

“A lot of app downloads happen in times of crisis,” Tekin said. “They are too much waiting for the power of one application.”

So what does Mashable look like at first? Massage weapons that are supposed to help athletes կանոն regular visitors to the gym as they recover from training.